Magento Store SEO Checklist: Steps You Can't Ignore
Travis Dilard, 22 February 2022. SEO is an ever-changing beast. Every year, Google updates its algorithms and analyzes millions of websites to weed out spam sites and improve your search rankings. And while SEO has always been a work in progress, Google's new algorithm changes have made it more challenging than ever before. With that in mind, we’ve compiled a list of steps you can't ignore if you want your Magento store to rank high on Google SERPs.
Search engine optimization (SEO) is a process that requires you to follow certain rules. These rules are not the same for every website, but there are some general guidelines that you can follow that apply to all websites. Search engines have become a powerful tool in driving traffic and increasing conversion rates for online businesses. For these purposes, search engine optimization is a crucial part of any digital marketing strategy. Without following a set of guidelines or principles, it will be difficult to achieve great results from search engine optimization efforts.
As for Magento, it is an open-source platform that caters to the needs of small and medium-sized retailers. It has its search engine (Mage SEO Tool) which allows you to optimize your site for better ranking on Google. Let’s see how!
Optimize Your Title Tags
The title tag is one of the most important aspects of SEO for an eCommerce site, and this applies even more so if your site deals with products or services of all kinds. Your Magento eCommerce development leans on optimized title tags. Whether your eCommerce will flourish depends on title tags – they should make sense, be relevant to your content, and you should refrain from using too many keywords. Google penalizes keyword stuffing, so you will only be hurting your store. The title tags help people find your product and store it more easily if you describe the items correctly, and learn how to use them to your advantage.
Install the Social Media Plugins
Consider installing a social media plugin. More and more people turn to social media for information about potential purchases. If you have a Facebook page or a Twitter account, it would be wise to have a plugin installed. The plugin allows customers who are also on these platforms the ability to share their purchases with their friends on these networks.
Facebook is an excellent platform for advertising because there are so many ways to do it. Facebook ads can be targeted to a specific demographic or geographic area, or they can be on an easier flow on the internet. With Facebook, you can target your audience by location, age, gender, interests, and more. By targeting your ad to a specific group of people, you'll be spending less money on clicks that don't convert into sales. These ads get better conversion rates because you'll spend less money while still getting better results.
You can use pictures in your ad campaigns on Facebook, as people respond well to pictures. As a result, people are more likely to click through to your eCommerce when they see something visually appealing than if they see text only.
Update Product Description Pages
One of the best ways to improve your site's SEO is by making sure you have updated product description pages. This will help Google understand what your products are more clearly. Some of these descriptions should be short and sweet, while others can go into more detail about your products or services. If you update your product description pages with quality content, you will gain more Google trust in how it ranks your site.
Get Valuable Links on High-Quality Sites
It's important to have links to high-quality sites. Links are a strong indicator of the quality of your content, so getting links from high-quality sites will improve your site rankings in search engines. Some ways to get links are by commenting on blogs or forums that are relevant to your niche, guest blogging, paying for sponsored posts for your site, and creating infographics.
Use Schema.org Markup
Schema.org markup is a way to tell search engines what your site is about. It's an HTML code that contains information about the content of your website, such as contact details and geographic location.
The most popular of these tags is schema.org/Organization, which allows you to specify the name of your company and link it to other websites so that they can easily find and validate your company’s content.
Schematic markup also allows you to specify whether you have a physical address so that Google knows how best to display this information in their SERPs. As well as the hours of opening for your business so that customers know when they can visit you.
Another advantage Schema.org has over traditional SEO methods is that it doesn't require any changes in site structure, making it easier than ever before to get started with this powerful SEO technique!
Create a Blog or Article Series
Publishing blog posts or articles is a great way to build your brand's credibility. You can write about anything related to your business, but try to stay focused on the theme of your site. Make sure that each post has something unique to offer, and if possible, weave in some graphics or other multimedia features for increased engagement. Inserting pictures, or even GIFs into your posts will boost engagement, and your content will be perceived as more interesting.
Writing blog posts is also good for inserting keywords that you can then interlink to your eCommerce site. However, choose one keyword phrase per page. While it is possible to rank highly with multiple keywords, picking one per page will help you rank better. Including keywords in the title tag is also recommended.
While inserting just one main keyword is recommended, you can also include related keywords in your content. You should try to include related keywords in the body of your content when you can. This is because Google reads all the content on a page when ranking its relevance, so having keywords placed throughout the text will increase the likelihood that Google will rank it higher.
Conclusion
A Magento store is a powerful tool for any business with an online presence. A careful and thoughtful approach to store SEO is crucial for any business to succeed in today's highly competitive market.
This article offers simple steps to get you started on your ecommerce SEO journey. Follow these steps, and you'll be well on your way to better rankings, more traffic, and increased sales.