How to use motion graphics for your website design
Andre Oentoro, 4 October 2022.
Website design is the main factor in making your website stand out from other competitors. To increase web traffic, it is crucial to make your web design as attractive and creative as possible.
Moreover, you can use movement techniques which is the current web design trend. Website designers now have various choices, from simple microinteractions to full-screen video backgrounds and parallax scrolling effects.
Additionally, motion graphics are a great way to help your website look more compelling and cinematic. They serve various purposes, such as animated backgrounds, scene transitions, or even standalone design elements.
Thus, we have provided you with a guide for using motion graphics for your website to stand out from other competitors:
1. Animated Explainer Videos
The popularity of animation as an element in web design is increasing from year to year. It has been one of the most effective marketing strategies and a great way to deliver critical messages about your product or services.
Thus, utilizing motion graphics for animated explainer videos can be a great way to improve your web design.
Not only that, but animated explainer videos can quickly convert viewers into buyers. According to research, consumers are 64% more likely to buy a product after watching such a video. Therefore, most people start looking for how to create motion graphics properly.
2. Dolly and Zoom
The following technique is dolly and zoom. It is an animation technique that zooms in and out of an object. This method can add dynamism to your website and help your visitors stay engaged.
In addition, with this dolly and zoom technique, your website will give visitors a more comfortable experience. For example, if you have an eCommerce website, you can make it easier for your customers to check items by zooming in or out on the screen; this allows your customers to better inspect the product in detail before they add it to their cart.
3. Animated Logo
Motion graphics used in your web logo design is an intelligent way to attract people's attention. Maybe you are thinking, how does logo animation work for web design?
If you've ever seen a Google logo that keeps changing with its creations and has a moving animation design, that is called an animated logo. It is proven to be an effective way to attract audiences' attention. It will be a game changer for your business.
You can use tools or applications to design animated logos for maximum results, such as Lottie, Animaker, Logo Maker Plus, etc. So, make your logo animated on your website to reach more customers.
4. Kinetic Typography
Kinetic Typography is an excellent addition to motion graphics on your website, with rapidly evolving new techniques. It used to be that the first purpose of telling a story was to use animated characters, but now typography is a whole new ball game.
Moving text can grab attention, establish tone, highlight essential segments, and guide the user's eye through the page. In the years to come, we'll see more of a kinetic exploration of typography utilized as a function rather than just decoration.
5. Parallax Website Design Effect
Motion graphics web design that is currently popular is the parallax animation effect. The parallax effect makes several visual elements move at different speeds in a web design. In parallax animation, some images will appear to move faster than others.
The movement takes place as the scrolling action is performed. The illusion of the parallax effect can provoke visitors to scroll through the website with existing movements. Browser History is a website page that uses a parallax scrolling design.
Takeaway
Nowadays, motion graphics design is a big part of your business's success. This method has become a trend for website owners to attract customer attention, increase website traffic and engage more with customers. Ignoring this trend will be a loss for your business.
So, it would be best to consider including motion graphics in your website design. The five motion elements mentioned above will inspire you to design your website according to your business needs and goals. Make sure you adjust it to your target audience and product style.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).