web design blog | website leads
Why your website is not generating leads
Why your website is not generating leads: 3 facts to consider
Christina Roberts, 16 October 2021.
Most B2B marketers consider themselves to be advanced in marketing.
However, if you've rubbed it for several months and never seen the results of your consumer marketing efforts, you're likely to feel a little overwhelmed. If so, you may be wondering why your customers aren't attracted to your products or services.
In this article, we'll look at some of the reasons why some struggling marketers don't find leads. Let's look at a few of the most common mistakes people make in the consumer market and how that can change.
At the end of this post, you need to understand how to spice up your marketing program to bring you new sales leads consistently.
Reasons why you don't generate leads
One reason that some websites are not attractive to users is because they do not advertise their products and services.
Some websites merely list their products rather than using it as a marketing tool.
Web admins need to change their philosophy of generating leads and using various tools and methods to achieve their goals.
For example, put a small but detailed video of your products using WooCommerce product video to attract more visitors and gain their trust.
It would be best if you had lead examples throughout the sales and marketing process, really think about how you can drive more leads to your website and how to motivate them from merely visiting your website to actually 'apply and buy'.
So if you don't have enough leads to grow your online business, or you want to create better leads, you may find that your website isn't structured like a funnel. See the key #1 factor below:
Factor #1. Your website isn't structured like a funnel
People will go to your landing page... So what? They won't stay if you don't explain why they should investigate further. If you don't give your visitors a clear idea of what you want them to do (in other words, a strong call to action), they won't stay on your website for long.
Set what you want people to do when they visit your site. Tell them "Pay now" if you're trying to get them to subscribe to more news, or "Add to cart" if you want them to buy something. Place your phone number at the top or top of the page.
When it comes to ease of finding, don't make visitors think about where to go next. If the call to action is only confirmed at the end of the article, it will not lead to the purchase requirement if the contact form cannot be filled out.
Easily customize your pages and make sure they work with every click. For example, if you added a link, which asked for tracking information, visitors can leave without completing the task and move elsewhere if it takes too long to resolve.
Your web page needs a form simply because it will direct users to basic information without being distracted by other elements. Several survey research studies have shown a tendency for people to crawl the web rather than read all the emails.
If these areas do not contain a call to action and other 'battle' details, you may lose the reader's attention - not to mention the 'primary battle'.
Put your title on the call form above or on the right of the form, then split other information into subheadings or semicolons for easy analysis. It follows many people's tracking habits and becomes a significant product element that is difficult to ignore.
Factor #2. You don't solve problems
Any product or service in this world is designed to solve a specific problem. But, unfortunately, most companies don't think that way and talk about features and benefits rather than solutions.
Ask yourself honestly: when you visit your site or read an email, do you know why you should buy? If the answer is no, you need to identify the problems that need to be resolved and identify them in your marketing.
If your content isn't helping people solve a problem, there's little reason for readers to care about you. In addition, you haven't given them the techniques or methods they can use to get results in their business - which means they can't judge precisely if you're real.
If your content doesn't generate leads, you'll want to think about your current content and ask if your products or services can help your audience solve a problem.
In addition, there's another reason you need to create solutions designed to solve problems, and that's it - solutions that don't solve problems aren't found in search engines.
Think about the benefits you can bring to your specific audience and how your solution can improve their lives. If you take a problem-solving approach to your communication, you'll often find more ways to facilitate integration.
Factor #3. Your company isn't human enough
A negative aspect of a website is when information about a company is small, hidden, or only attached as a download. You want to surprise visitors by opening the curtain. It can be as simple as having clear contact information, a page about us or company stories and photos of staff.
Consumers want to trade with brands they trust. Company videos are a convincing way to build trust and show the human side of your company.
It also demonstrates professionalism and experience, especially compared to competitors who do not do the same. Be sure to talk to your prospective clients, which will make your products and services more familiar.
Behind all that, some companies raise money, so the fact is that most of your website is setting them up. But to get a little, you have to give a little. A quick way to tell people about your products is to send them an unrestricted sale or offer a free trial. If this is not an option, an effortless way is to provide additional free information. In many cases, customers aren't ready to buy because they don't know your product well. Education is an incentive to buy.
We hope this blog post has helped you to understand why your website may not be generating the leads you were hoping for. If you have any questions about your own project or business goals, please feel free to contact us and also check out our tips for effective SEO website content.