web design blog | search engine optimization
How to develop SEO friendly websites
How to develop SEO friendly websitesPenny Dower Hunt, 3 September 2021.
With the increased use of smartphones, tablets, and laptops, people spend more time looking at their screens than ever before. This has led to a need for web pages that look good on all devices, so visitors feel like they have a great experience no matter where they're browsing from.
SEO (Search Engine Optimization) is the process of getting traffic from "free," "organic," "editorial," or "natural" search results on search engines. In general, the earlier (or higher ranked on the search results page) and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.
SEO may target different kinds of search, including image search, local search, video search, academic search, news search, and industry-specific vertical search engines. It differs from local marketing in that it focuses on national or international searches.
A recent trend has been for companies providing IT services to outsource their SE Optimization needs. Many big IT companies hire SEO agencies to handle their SE optimization because of the complexity of their websites.
Learning how to develop SEO-friendly sites can be daunting - but with these simple steps, you'll be able to create your ideal web pages in no time!
1. First identify your target audience
The words and pictures on your site should represent what you do best. It's important to know who you're trying to attract with your website so that the content is relevant and reflects the needs of potential customers.
2. Have an active social media presence
Social media is a great way to spread the word about your web page, so make sure you have profiles set up for all major outlets! You can also use these channels as a form of customer service to respond to inquiries, resolve issues and answer questions.
3. Optimize your site for mobile devices
Many people are going mobile these days, so it's important that your web page shows up clearly and looks great on all devices. Using Google Analytics, you can get an idea of what percentage of your visitors are using a mobile device to view your site - and then use this information to make sure the layout is mobile-friendly.
4. Make sure your site loads quickly
It's important to have a fast-loading site to help users stay engaged and not abandon the page - especially on mobile devices when looking for quick information. Optimize your site's speed, and see an immediate improvement in bounce rate!
5. Keep your content informative and interactive
Write informative content with a keyword focus that also has a human touch. This means providing information about the topic and giving readers the opportunity for interaction through comments and social media shares of posts.
6. Optimize images
Optimize images by choosing appropriate titles, captions, and alt tags and ensuring they are sized correctly for your site.
7. Keep pages obvious
Ensure there is a clear call to action and purpose for every page on your site. If the page's goal isn't pronounced, people may not take the desired action or may leave the site entirely.
8. Always remember that simple is better
The more complicated you make things, the less likely people will understand what they're looking at or be able to find what they need! If you follow these simple steps in creating an SEO-friendly website, you'll be able to see a significant improvement in your rankings. And as long as you keep evolving and adapting your site, you can ensure that it stays relevant and useful for years to come.
9. Finally, learn how to develop SEO friendly websites
Search engine optimization is about more than just including keywords in the text of your site. It's about making sure that every aspect of your site is optimized for search engines. This means using meta tags, linking to other pages on your site, and writing high-quality content with a generous word count.
As you can see, many factors go into developing an SEO-friendly website. If you use these strategies, you'll be well on your way to creating an effective site.
We hope this blog post has helped you to understand better how websites and search engines work together with each other for the good of all parties involved. If you have any questions about your own project or business goals, please feel free to contact us or check out our optimization tips.
Free SEO Tools
There are many online tools you can use to analyse your website for best search engine optimisation techniques, your site loading speeds etc. Try a 14 day free trial of the Web CEO digital marketing SEO tools or request a demo.