“ Am thrilled with the new websites. „
- Allan MacGillivray, AMG Photography - 2004-2021
Pen created photography websites for Allan MacGillvray in 2004 and 2010. We decided on a different approach at the beginning of 2017, designing three separate responsive websites - one for food photography, another for industrial photography and the third featuring his diverse range of photography. In 2020 Pen created a new website for Allan with a focus on his website photography.
His original website, which was well ranked, was revamped to match the style of the new responsive websites and to reflect his latest photography.
Business cards were designed and printed in the UK in 2011 for their extra heavy, premium quality paper stock, which was unavailable in Auckland at that time. AMG DESIGN created new business cards in 2015 and 2020 to match his new branding.
The mobile-friendly websites are minimal in design to highlight Allan's photography. The websites were optimised and embedded with Google Analytics throughout. Search engine friendly domain names were chosen after keyword and competition research.
The photography websites were submitted to the Google Search Console and Google My Business.