projects | website design case study
Auckland photography websitesAMG Photography web design.
“ Am thrilled with the new websites. „
- Allan MacGillivray, AMG Photography - 2004-2017
Pen created photography websites for Allan MacGillvray in 2004 and 2010. We decided on a different approach in 2016, designing three separate responsive websites - one for food photography another for industrial photography and the third featuring his diverse range of photography.
His original website which was well ranked was revamped to match the style of the new fully responsive websites and to reflect his latest photography.
Business cards were designed and printed in the UK in 2011 for their extra heavy, premium quality paper stock, which was unavailable in Auckland. New cards will be created in the near future matching his new branding.
The mobile-friendly website is minimal in design to highlight Allan's photography. The websites were optimised and embedded with Google Analytics throughout. Search engine friendly domain names were chosen after keyword research.